Product Idea for Levi’s
Levi’s came to us with a unique problem. A fire broke out in Levi Strauss India Distribution Centre, destroying over 200,000 units of merchandise. And what did Levi’s do? They created a new bio-degradable, environment-friendly material, out of the charred denim. And they asked us to do...well, something with it.
Created with Fisheye Creative Solutions, Bangalore
CD & Writer Robert Anthony
Status Unreleased